Posted by
Didier Grossemy on Wednesday, May 27, 2009 1:22:21 AM
Didier Grossemy help you Boost your Business
Didier Grossemy - 5 Ways To Boost Your Business.
Didier Grossemy says, its a fairly obvious that you can give away your customer transactions by simply reducing your prices or you can add value and increase the final transaction. Which way would you go? You have just uncovered another core strategy to true business success...
Didier Grossemy says if you can make more money from each customer contact, you will push your profits and vastly increase your potential for success, and beyond! This, of course, is not a new idea from
Didier Grossemy and usually when it is trotted out, it comes with suggestions to try up-selling and cross-selling to get customers to buy more...you've been "super-sized" before haven't you (well maybe not you, but you know someone who has)? So while cross and up-selling are essential,
Didier Grossemy gives you access to 5 often over-looked strategies...
1. Raise The Quality of your Service and your price
Far too many businesses compete on price. Fair enough if you have pitched your business at the budget conscious as a "price buster"... Red Dot, Price Line, The Good Guys...there is nothing wrong with that and these guys do it well, but it is a very tough market to compete and profit in.
2. Make an offer that you cant refuse
Sometimes, making a sale that generate additional sales down the track or referrals will be better than sending a customer on their way. If you're not making ground on the higher priced model, it's time to suggest the less expensive model.
3. Make sure that you have strong calls to action
A badly laid out store (online or offline) will result in people feeling uncomfortable and they will tend to leave very quickly, often within the first 10 seconds.
4. Receive ongoing revenues
But this one can work for an accountant or other professional services organisation, and just about any business. Develop a pre-paid or monthly service contract which can include some pre-arranged service calls and some included time so that the client can call on you when needed.
5. Give them options
Because people will often push you on price, create 2 or 3 levels of service or product otpions for customers to choose from. This allows your sales team to offer a choice to a customer with price for each option related to a varied service level, or different included accessories, or quality enhancements.